Get on Board: How to Use Pinterest

4 min read

With over 400 million active users, Pinterest has become a powerful platform for individuals and businesses to discover and share ideas. Whether you are a fashion enthusiast, a foodie, or a small business owner, Pinterest offers a wealth of opportunities to showcase your creativity and engage with like-minded individuals. In this article, we will explore how to effectively use Pinterest to your advantage, from setting up your profile to creating engaging content that drives traffic to your website.

1. Setting up Your Profile

Before you can start using Pinterest, you need to create an account and set up your profile. Here are some key steps to get started:

  • Create an Account: Visit the Pinterest website or download the app and sign up using your email address or existing Google or Facebook account.
  • Choose a Username: Select a username that reflects your brand or personal identity. Keep it simple and memorable.
  • Add a Profile Picture: Upload a high-quality profile picture that represents you or your brand. This helps users recognize you and builds trust.
  • Write a Bio: In the bio section, describe who you are or what your business is about. Be concise and use relevant keywords to improve discoverability.
  • Link Your Website: Include a link to your website or blog in your profile. This drives traffic and allows users to learn more about you or your business.

2. Understanding Pinterest Boards

Pinterest is organized into boards, which are visual collections of related ideas or themes. Boards help you categorize and organize your content. Here’s how to make the most of Pinterest boards:

  • Create Boards: Start by creating boards that align with your interests or business niche. For example, if you are a fashion blogger, you might create boards for different fashion styles or seasonal trends.
  • Use Descriptive Titles: Give your boards clear and descriptive titles. This helps users understand what each board is about and improves search visibility.
  • Add Relevant Pins: Populate your boards with relevant pins that align with the board’s theme. You can save pins from other users or upload your own images.
  • Organize Pins: Arrange your pins in a visually appealing way. Consider the order, placement, and grouping of pins to create a cohesive and engaging board.
  • Collaborate on Group Boards: Join group boards to expand your reach and collaborate with other users. Group boards allow multiple contributors to share pins on a common theme.

3. Creating Engaging Pins

Pins are the lifeblood of Pinterest. A pin is an image or video with a brief description that users can save to their boards. To stand out on Pinterest, it’s essential to create eye-catching and engaging pins. Here’s how:

  • Use High-Quality Images: Use high-resolution images that are visually appealing and relevant to your content. Avoid blurry or pixelated images.
  • Add Descriptive Titles: Give your pins clear and descriptive titles. This improves search visibility and helps users understand what the pin is about.
  • Write Compelling Descriptions: Craft compelling descriptions that provide context and encourage users to click through to your website. Use relevant keywords and hashtags.
  • Create Vertical Pins: Vertical pins perform better on Pinterest as they take up more space on users’ screens. Aim for a 2:3 aspect ratio (e.g., 1000px x 1500px).
  • Incorporate Text Overlay: Overlay text on your pins to provide additional information or call-to-action. Ensure the text is legible and complements the overall design.

4. Optimizing for Search and Discovery

Pinterest is not just a social media platform; it’s also a powerful search engine. Optimizing your content for search and discovery can significantly increase your visibility on Pinterest. Here are some tips:

  • Use Relevant Keywords: Research and incorporate relevant keywords in your pin titles, descriptions, and board titles. This improves your chances of appearing in search results.
  • Utilize Hashtags: Include relevant hashtags in your pin descriptions to increase discoverability. Use popular hashtags, but also consider niche-specific ones.
  • Enable Rich Pins: Rich pins provide additional information from your website, such as product details or article summaries. Enable rich pins to enhance your content and improve click-through rates.
  • Join Pinterest Communities: Engage with Pinterest communities by following and interacting with users who share similar interests. This increases your visibility and helps you build a network.
  • Analyze Pinterest Analytics: Use Pinterest analytics to gain insights into your audience, popular pins, and trends. Adjust your strategy based on the data to optimize your results.

5. Driving Traffic to Your Website

One of the key benefits of Pinterest is its ability to drive traffic to your website. By strategically promoting your content, you can attract visitors who are likely to be interested in your products or services. Here are some tactics to drive traffic:

  • Add Website Links: Include a link to your website or blog in the pin description. This encourages users to click through and learn more about the content.
  • Create Compelling Call-to-Actions: Use compelling call-to-action phrases in your pin descriptions to entice users to visit your website. For example, “Learn More,” “Shop Now,” or “Discover the Recipe.”
  • Utilize Buyable Pins: If you sell products, consider using buyable pins. These pins allow users to purchase products directly on Pinterest, streamlining the buying process.
  • Collaborate with Influencers: Partner with influencers or popular Pinterest users in your niche to promote your content. Their followers are likely to trust their recommendations and click through to your website.
  • Promote Your Pins: Boost the visibility of your pins by promoting them through Pinterest ads. This can help you reach a wider audience and drive more traffic to your website.


Pinterest is a versatile platform that offers a wealth of opportunities for individuals and businesses to showcase their ideas and drive traffic to their websites. By following the strategies outlined in this article, you can effectively use Pinterest to your advantage. Remember to optimize your profile, create engaging content, and leverage the power of search and discovery. With consistent effort and a well-thought-out strategy, Pinterest can become a valuable tool in your marketing arsenal.


1. How can I measure the success of my Pinterest efforts?

To measure the success of your Pinterest efforts, you can utilize Pinterest analytics. Pinterest provides insights into your audience demographics, popular pins, and engagement metrics. By analyzing this data, you can assess the effectiveness of your strategy and make informed decisions to optimize your results.

2. Can I use Pinterest for business purposes?

Absolutely! Pinterest offers various features and tools specifically designed for businesses. You can create a business account, access analytics, utilize buyable pins, and even run ads to promote your content. Pinterest can be a valuable platform for driving traffic, generating leads, and increasing brand awareness for your business.

3. How can I increase engagement on Pinterest?

To increase engagement on Pinterest, consider the following strategies:

  • Create visually appealing pins that stand out.
  • Utilize compelling descriptions and call-to-actions.
  • Engage with other users by commenting on and sharing their pins.
  • Join group boards to collaborate with like-minded individuals.
  • Consistently pin fresh and high-quality content.

4. Can I use Pinterest to sell products?

Yes, you can use Pinterest to sell products. In fact, Pinterest offers buyable pins, which allow users to purchase products directly on the platform. By creating visually appealing product pins and utilizing buyable pins, you can streamline the buying process and drive sales for your business.

5. Is Pinterest only suitable for certain industries?

No, Pinterest is suitable for a wide range of industries and interests. While certain industries, such as fashion, food, and home decor, naturally lend themselves to visual content, any business or individual can find value on Pinterest. With the right strategy and a focus on creating engaging content, you can leverage Pinterest to reach and connect with your target audience.

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