The Biggest Color Trends Of 2017…So Far

4 min read

Colors play a crucial role in our lives. They have the power to affect our moods, emotions, and even our behavior. In the world of fashion, interior design, and branding, color trends come and go, shaping our preferences and influencing our choices. As we enter the second half of 2017, it’s a perfect time to take a closer look at the biggest color trends that have emerged so far this year. From Pantone’s Color of the Year to the latest fashion runway shows, let’s explore the colors that have captured our attention and become the defining hues of 2017.

Pantone’s Color of the Year: Greenery

Each year, Pantone, the global authority on color, selects a Color of the Year that sets the tone for the design industry. For 2017, Pantone chose “Greenery,” a revitalizing shade of green that symbolizes new beginnings and freshness. This vibrant color has made its way into various aspects of our lives, from fashion and beauty to home décor and graphic design. Greenery’s popularity can be attributed to its ability to evoke feelings of rejuvenation and the desire to reconnect with nature.

Designers and brands have embraced Greenery in their collections and products, incorporating it into their designs to create a sense of vitality and harmony. In fashion, Greenery has been seen on runways and in street style, with its refreshing and energetic appeal making it a popular choice among trendsetters.

Millennial Pink: A Cultural Phenomenon

One of the most surprising color trends of 2017 has been the rise of “Millennial Pink.” This soft, muted shade of pink has taken over the fashion and design world, becoming a symbol of modernity and gender neutrality. It has gained popularity among millennials, hence its name, but its allure extends beyond generational boundaries.

Millennial Pink has been embraced by high-end fashion brands, streetwear labels, and even interior designers. Its versatility allows it to be incorporated into various styles, from romantic and feminine to minimalist and androgynous. This color trend has also made its way into popular culture, with celebrities and influencers sporting Millennial Pink outfits and accessories on red carpets and social media.

Ultra Violet: A Color With Mystical Vibes

In 2017, a mystical hue has taken the spotlight – Ultra Violet. This deep shade of purple, chosen as one of Pantone’s top 10 colors for spring, has captivated designers and consumers alike. Ultra Violet is associated with spirituality, creativity, and innovation, making it a perfect choice for those seeking inspiration and a touch of magic in their lives.

The fashion industry has embraced Ultra Violet, incorporating it into clothing, accessories, and beauty products. Designers have used this captivating color in their collections to add a sense of drama and sophistication. In interior design, Ultra Violet has been used as an accent color, creating a bold statement in otherwise neutral spaces. This color trend has also made its way into the world of technology, with smartphone companies releasing devices in stunning shades of purple.

Neutrals: Timeless Elegance

While vibrant and bold colors have dominated the color trends of 2017, neutrals continue to hold their ground as timeless classics. Shades of beige, gray, and taupe have proven their versatility and ability to create a sense of sophistication and understated elegance.

Neutrals have been widely used in fashion, with designers incorporating them into minimalist collections and monochromatic looks. These colors provide a perfect canvas for statement accessories or bold makeup choices. In interior design, neutrals have been used to create calming and serene spaces, allowing furniture and artwork to take center stage without overwhelming the senses.

Gilded Gold: Luxurious Opulence

Gold has always been associated with wealth, luxury, and opulence. In 2017, gilded gold has made a strong comeback, adding a touch of glamour and extravagance to various aspects of design. This warm and radiant color has been seen on the runways, in jewelry collections, and even in home décor.

Designers have used gilded gold to create eye-catching garments and accessories that exude elegance and sophistication. This color trend has also made its way into the world of interior design, with gold accents and finishes being incorporated into furniture, lighting fixtures, and decorative items. Gilded gold adds a sense of richness and timelessness to any space, making it a popular choice for those seeking a touch of luxury in their surroundings.

The Popularity of Pastels

Pastel colors have always been associated with spring and femininity, but in 2017, they have taken on a new level of popularity. Soft shades of pink, blue, lilac, and mint green have been seen on runways, in beauty products, and in home décor collections.

Pastels evoke a sense of nostalgia and innocence, adding a touch of whimsy to any design. Fashion designers have used pastels to create romantic and dreamy collections, while beauty brands have released pastel-hued makeup products that add a soft and ethereal touch to the face. In interior design, pastels have been used to create serene and calming spaces, perfect for relaxation and tranquility.


The color trends of 2017 reflect our desire for rejuvenation, individuality, and a touch of magic. From the revitalizing Greenery to the mystical Ultra Violet, each color trend has its own unique appeal and symbolism. Whether you’re looking to update your wardrobe, redecorate your home, or create a standout brand, these color trends can provide inspiration and guidance.

By incorporating these colors into your life, you can stay on-trend and express your personal style. Remember, color is a powerful tool that can influence your mood and surroundings, so choose the hues that resonate with you and bring you joy.

FAQs After The Conclusion:

Q: How often do color trends change?

A: Color trends can change from season to season, but major shifts in color preferences usually happen over a period of several years.

Q: Can color trends influence consumer behavior?

A: Yes, color trends can have a significant impact on consumer behavior. Certain colors can evoke specific emotions and influence purchasing decisions.

Q: Are color trends the same worldwide?

A: While some color trends may be global, cultural differences can influence color preferences. What is popular in one country may not be as popular in another.

Q: How can I incorporate color trends into my home without a complete redesign?

A: You can incorporate color trends into your home through smaller changes, such as adding accent pillows, artwork, or accessories in the trending colors.

Q: Do color trends apply to all industries?

A: While color trends are most commonly associated with fashion and design, they can also be relevant to industries such as marketing, branding, and advertising.


The color trends of 2017 have brought a vibrant mix of rejuvenating greens, mystical purples, and timeless neutrals. Pantone’s Color of the Year, Greenery, has symbolized new beginnings and freshness, while Millennial Pink has captured the hearts of millennials and beyond. Ultra Violet has added a touch of magic and spirituality, while neutrals have maintained their timeless elegance. Gilded gold has brought luxurious opulence, and pastels have evoked a sense of nostalgia and innocence.

These color trends have influenced fashion, interior design, and branding, shaping our preferences and guiding our choices. By incorporating these colors into our lives, we can stay on-trend and express our individuality. Whether it’s through a new wardrobe, a refreshed home décor, or a standout brand, these colors can bring joy and inspiration to our everyday lives.

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