These Are The Colors Everyone Is Talking About For 2018

8 min read

Colors play a vital role in our lives. They have the power to evoke emotions, influence moods, and even impact our behavior. Every year, designers, artists, and trendsetters eagerly await the announcement of the “Color of the Year” by leading color authorities. These colors set the tone for fashion, interior design, graphic design, and various other industries. In 2018, several colors have emerged as the talk of the town, captivating designers and consumers alike. Let’s delve into the colors everyone is talking about for 2018 and discover their significance and applications.

1. Ultra Violet

Ultra Violet, a deep and mysterious shade of purple, has been crowned as the Pantone Color of the Year for 2018. This bold and provocative hue symbolizes originality, ingenuity, and visionary thinking. According to Pantone, Ultra Violet communicates the complexity of our current times and points towards the future.

Designers and artists are embracing Ultra Violet in various ways. In fashion, this color has made its mark on runways, with designers incorporating it into garments, accessories, and even makeup. Interior designers are using Ultra Violet to create dramatic focal points through accent walls, furniture, and decorative pieces.

Ultra VioletSource: example.com

One example of Ultra Violet’s influence is the collaboration between Pantone and Airbnb. They transformed an iconic house in London into an immersive experience of color, showcasing the impact of Ultra Violet in different rooms and how it can be incorporated into everyday life.

2. Millennial Pink

Millennial Pink, a soft and muted shade of pink, has gained immense popularity in recent years. This color, often associated with a generation, has transcended its generational boundaries and become a cultural phenomenon. Millennial Pink has seeped into various industries, including fashion, interior design, and branding.

Brands like Glossier and Acne Studios have successfully incorporated Millennial Pink into their packaging, creating a sense of youthfulness and modernity. In interior design, this color has been used to create calming and gender-neutral spaces, breaking away from traditional gender associations with pink.

Millennial PinkSource: example.com

Millennial Pink has even made its way into the world of technology. Apple released the iPhone 8 and iPhone X in a muted pink hue, captivating consumers with its trendy and fashionable appeal.

3. Living Coral

Living Coral, a vibrant and energizing shade of orange with golden undertones, has been named the Color of the Year for 2019 by the Pantone Color Institute. This color represents optimism, joy, and the need for playful expression. Living Coral is a response to the increasing need for human interaction and connection in our constantly evolving digital world.

Living Coral has already made an impact in various industries. In fashion, it has been seen on runways, as designers embrace its warm and cheerful nature. Interior designers are incorporating Living Coral into spaces to create a lively and inviting atmosphere.

Living CoralSource: example.com

Living Coral has also found its way into product design. For example, Samsung released a limited edition Galaxy S9 smartphone in a stunning coral hue, capturing the attention of tech enthusiasts and fashion-forward individuals alike.

4. Gen-Z Yellow

Gen-Z Yellow, a bright and vibrant shade of yellow, has been making waves in the fashion and design world. This color represents the spirit and energy of the younger generation, also known as Generation Z. Gen-Z Yellow is often associated with positivity, innovation, and creativity.

In fashion, Gen-Z Yellow has been spotted on the catwalks and embraced by both established designers and emerging brands. It has become a popular choice for statement pieces, adding a pop of color to any outfit. In graphic design and branding, Gen-Z Yellow is used to capture attention and convey a sense of youthfulness.

Gen-Z YellowSource: example.com

Gen-Z Yellow has become a favorite among social media influencers and celebrities, who often incorporate this vibrant color into their outfits and social media aesthetics.

5. Sage Green

Sage Green, a calming and earthy shade of green, has gained traction in the design world due to its versatility and connection to nature. This color brings a sense of tranquility and balance to spaces, making it popular in interior design.

Sage Green has been used in various design styles, from modern to rustic. It works well as a wall color, creating a serene backdrop for furniture and decor. In addition, Sage Green has become a popular choice for kitchen cabinets and bathroom tiles, adding a touch of freshness to these spaces.

Sage GreenSource: example.com

Brands that aim to convey sustainability and an eco-friendly approach often incorporate Sage Green into their branding and packaging, as it represents a connection to the environment.

6. Rose Gold

Rose Gold, a warm and romantic metallic shade, has been a favorite among consumers for several years. This color, which combines the luxury of gold with the softness of pink, exudes elegance and sophistication.

Rose Gold has become particularly popular in jewelry, with many brands offering rose gold pieces to cater to the demand. It has also found its way into technology, with smartphones and other gadgets available in this trendy color.

Rose GoldSource: example.com

In interior design, Rose Gold has been used in lighting fixtures, furniture accents, and decorative items. This color adds a touch of glamour and refinement to any space, making it a go-to choice for those who want to elevate their surroundings.

7. Terracotta

Terracotta, a warm reddish-brown color reminiscent of clay pottery, has made a comeback in 2018. This color brings a sense of warmth and earthiness to spaces, making it a popular choice for interior design.

Terracotta has been used as a wall color, creating a cozy and inviting atmosphere. It pairs well with natural materials like wood and stone, enhancing the organic feel of a space. This color has also been embraced in home decor, with terracotta-colored ceramics and textiles adding a touch of rustic charm.

TerracottaSource: example.com

In fashion, Terracotta has been seen on runways, with designers incorporating this color into garments and accessories. It adds warmth and richness to any outfit, making it a versatile choice for both casual and formal wear.

8. Navy Blue

Navy Blue, a classic and timeless color, has remained a favorite among designers and consumers alike. This deep shade of blue exudes sophistication, elegance, and authority.

In fashion, Navy Blue is a versatile color that can be used as a base or as an accent. It is often associated with formal wear, but it can also be incorporated into casual outfits for a more polished look. Navy Blue is a go-to choice for both men’s and women’s fashion.

Navy BlueSource: example.com

In interior design, Navy Blue adds depth and richness to spaces. It can be used as a wall color, a furniture upholstery choice, or even as a statement piece like a navy blue velvet sofa. Navy Blue pairs well with a range of colors, from neutrals to vibrant hues, making it a versatile choice for any design style.

9. Mustard Yellow

Mustard Yellow, a warm and spicy shade of yellow, has been gaining popularity in recent years. This color brings vibrancy and energy to spaces, making it a bold choice for those who want to make a statement.

In fashion, Mustard Yellow has been embraced by both high-end designers and fast-fashion brands. It adds a pop of color to outfits and can be used as a focal point or as an accent. Mustard Yellow can be incorporated into various styles, from bohemian to minimalist.

Mustard YellowSource: example.com

In interior design, Mustard Yellow can be used to create a vibrant and eclectic space. It pairs well with other warm tones like terracotta and sage green, creating a harmonious color palette. Mustard Yellow can be incorporated through furniture, textiles, and decorative accessories.

10. Coral Pink

Coral Pink, a soft and warm shade of pink with orange undertones, has been gaining attention in the design world. This color combines the femininity of pink with the energy of coral, creating a versatile and dynamic hue.

In fashion, Coral Pink has been seen on runways, with designers incorporating this color into garments and accessories. It adds a playful and summery touch to outfits, making it a popular choice for the warmer months.

Coral PinkSource: example.com

In interior design, Coral Pink can be used to create a vibrant and cheerful space. It works well as an accent color, adding a pop of color to neutral or monochromatic palettes. Coral Pink can be incorporated through pillows, rugs, artwork, or even as a wall color in smaller spaces.

These are just a few of the colors that have been making waves in 2018. Each color carries its own significance and can be used to evoke different emotions and create various atmospheres. Whether you’re a fashion enthusiast, an interior designer, or simply someone who loves colors, these trending hues offer plenty of inspiration.

Why are colors important?

Colors are not just visually appealing; they have a significant impact on our emotions, behavior, and perception. Understanding the psychology of color is crucial in various industries, from marketing to interior design. Here are a few reasons why colors are important:

  • Emotional impact: Colors have the power to evoke specific emotions and moods. For example, warm colors like red and orange can create a sense of energy and excitement, while cool colors like blue and green can promote calmness and relaxation.
  • Brand identity: Colors play a vital role in branding. They help create a strong visual identity and communicate the values and personality of a brand. Think about iconic brands like Coca-Cola and their association with the color red.
  • Visual communication: Colors can convey messages and meanings without the need for words. Different colors can represent different ideas or concepts. For example, green is often associated with nature and sustainability.
  • Consumer behavior: Colors can influence consumer behavior and purchasing decisions. Marketers often use colors strategically to attract attention, create desire, and promote action. For example, the use of red in sales and promotions can create a sense of urgency.
  • Interior design: Colors can transform spaces and create different atmospheres. The right color choices can make a room feel cozy, spacious, or vibrant. Colors can also affect how we perceive temperature and lighting in a space.

With these factors in mind, it’s clear why colors are such a significant aspect of design and aesthetics.

The role of color authorities

In the world of design, color authorities play a crucial role in predicting color trends and setting the tone for various industries. These color authorities conduct extensive research, analyze cultural and social influences, and identify emerging trends to determine the colors that will dominate the upcoming year.

One of the most influential color authorities is the Pantone Color Institute. Pantone, known for its proprietary color matching system, has been announcing the Color of the Year since 2000. Their choice sets the stage for fashion, design, and branding trends.

Other color authorities, such as Benjamin Moore, Sherwin-Williams, and Dulux, also release their own predictions and color trends each year. These color authorities provide valuable insights and guidance for designers, helping them stay up to date with the latest color palettes and combinations.

How to incorporate trending colors into your life

Now that we’ve explored some of the trending colors for 2018, you may be wondering how to incorporate them into your own life. Whether you’re a designer looking for inspiration or an individual who wants to update their wardrobe or living space, here are some tips:

  • Fashion: Incorporate trending colors into your wardrobe through clothing, accessories, and makeup. Consider investing in statement pieces in these colors or use them as accent colors to add pops of color to your outfits.
  • Interior design: Update your living space by incorporating trending colors through paint, furniture, textiles, and decorative items. Explore different color combinations and consider the mood and atmosphere you want to create in each room.
  • Branding and graphic design: If you’re a business owner or a graphic designer, consider incorporating trending colors into your branding and visual communication materials. Colors can help create a strong brand identity and attract your target audience.
  • Product design: If you’re involved in product design, consider how trending colors can enhance the appeal of your products. Whether it’s a smartphone, a piece of furniture, or a cosmetic item, colors can make a significant impact on consumer perception.

Remember, trends come and go, so don’t feel pressured to follow them blindly. It’s essential to incorporate trending colors in a way that aligns with your personal style or brand identity.

Conclusion

Colors play a crucial role in our lives, influencing our emotions, behavior, and perception. The trending colors for 2018 have captivated designers and consumers alike, offering a wide range of options to explore. From the bold and visionary Ultra Violet to the soft and versatile Millennial Pink, each color brings its own significance and appeal.

Whether you’re a fashion enthusiast, an interior designer, or someone who appreciates the power of colors, incorporating these trending hues into your life can add a touch of freshness and modernity. Remember to experiment, have fun, and make choices that resonate with your personal style or brand identity.

FAQs

1. How do colors affect our emotions?

Colors have the power to evoke specific emotions and moods. Warm colors like red and orange can create a sense of energy and excitement, while cool colors like blue and green can promote calmness and relaxation.

2. How do colors impact consumer behavior?

Colors can influence consumer behavior and purchasing decisions. Marketers often use colors strategically to attract attention, create desire, and promote action. For example, the use of red in sales and promotions can create a sense of urgency.

3. How can I incorporate trending colors into my wardrobe?

You can incorporate trending colors into your wardrobe through clothing, accessories, and makeup. Consider investing in statement pieces in these colors or use them as accent colors to add pops of color to your outfits.

4. How can I use trending colors in my home decor?

You can update your home decor by incorporating trending colors through paint, furniture, textiles, and decorative items. Explore different color combinations and consider the mood and atmosphere you want to create in each room.

5. How do color authorities predict color trends?

Color authorities conduct extensive research, analyze cultural and social influences, and identify emerging trends to determine the colors that will dominate the upcoming year. They provide valuable insights and guidance for designers, helping them stay up to date with the latest color palettes and combinations.

Summary

In 2018, several colors have emerged as the talk of the town, captivating designers and consumers alike. Ultra Violet, Millennial Pink, Living Coral, Gen-Z Yellow, Sage Green, Rose Gold, Terracotta, Navy Blue, Mustard Yellow, and Coral Pink are some of the trending colors that have made an impact in various industries.

Colors are important as they have the power to evoke emotions, influence moods, and impact behavior. They play a crucial role in branding, visual communication, and interior design. Color authorities like Pantone help predict color trends and set the tone for various industries.

To incorporate trending colors into your life, consider fashion, interior design, branding, and product design. Experiment and have fun while staying true to your personal style or brand identity.

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