We Already Know What The Color Trends For 2018 Will Be

5 min read

As we approach the end of the year, many industries and individuals are eagerly anticipating what the upcoming trends will be. One area that always garners a lot of attention is the world of color. From fashion and interior design to graphic design and marketing, color trends play a significant role in shaping our visual experiences. So, what can we expect in terms of color trends for 2018? In this article, we will explore the predictions and insights from experts in the field, backed by thorough research and analysis.

The Color Institute’s Color of the Year

Each year, the Pantone Color Institute announces its highly anticipated “Color of the Year.” This influential color selection sets the tone for various industries and serves as a guide for designers, marketers, and artists. For 2018, Pantone has declared “Ultra Violet” as the Color of the Year.

Ultra Violet is a vibrant and mystical shade of purple that evokes creativity and spirituality. According to Pantone, this color reflects our desire to explore beyond the known and embrace innovation and artistic expression. Its selection suggests a shift towards unconventional and imaginative thinking in the coming year.

Influential Color Forecasting Agencies

In addition to Pantone, several other color forecasting agencies also provide valuable insights into the upcoming trends. These agencies conduct extensive research to identify emerging color palettes and their impact on various industries. Let’s look at some of the influential color forecasting agencies and their predictions for 2018:


WGSN is a renowned trend forecasting agency that covers multiple industries, including fashion, beauty, interiors, and design. Their color experts have identified four key color palettes for 2018:

  • Empower: This palette features strong and empowering colors like fiery reds and bold blues. It represents a call to action and encourages individuals to take charge.
  • Revive: Revive focuses on natural and earthy tones, inspired by sustainability and a return to nature.
  • Enrich: Enrich combines warm neutrals with pops of vibrant colors, reflecting a desire for comfort and luxury.
  • Essential: Essential is a minimalist palette that embraces simplicity and functionality, with muted pastels and soft neutrals.

2. Behr

Behr, a leading provider of paints and coatings, also releases its color trend forecast annually. For 2018, Behr has introduced a palette called “In the Moment,” inspired by nature and mindfulness. The palette features soft, serene colors like watery blues, botanical greens, and neutral shades.

3. Sherwin-Williams

Sherwin-Williams, another major player in the paint industry, has unveiled its color trend forecast for 2018, named “Oceanside.” This deep and moody blue-green shade evokes a sense of tranquility and luxury. Sherwin-Williams believes that Oceanside will be a popular choice for both interior and exterior spaces in the coming year.

The Psychology of Color

Color psychology plays a significant role in influencing human emotions, behaviors, and perceptions. Understanding the psychological effects of colors can help businesses and individuals make informed decisions when it comes to branding, marketing, and design. Here are some notable color psychology insights:

1. Blue

Blue is often associated with feelings of calmness, trust, and stability. It is frequently used by financial institutions and healthcare providers to evoke a sense of reliability and professionalism.

2. Red

Red is a powerful and attention-grabbing color that symbolizes energy, passion, and excitement. It is commonly used in marketing to stimulate impulse buying and create a sense of urgency.

3. Green

Green represents nature, growth, and harmony. It is commonly associated with eco-friendly and sustainable initiatives. Brands that want to convey a sense of freshness and environmental consciousness often incorporate green into their branding.

4. Yellow

Yellow is a vibrant and cheerful color that evokes feelings of optimism and happiness. It is often used to grab attention and create a sense of warmth and positivity.

Color Trends in Fashion and Beauty

Color trends in the fashion and beauty industries heavily influence consumer preferences and purchasing decisions. Let’s explore some of the predicted color trends for 2018:

1. Millennial Pink

Millennial Pink, a soft and muted shade of pink, gained significant popularity in 2017 and is expected to continue its reign in 2018. This gender-neutral color has become a symbol of youthfulness and modernity.

2. Metallics

Metallic shades, particularly silver and rose gold, have been trending in the fashion and beauty industries. These futuristic and glamorous colors add a touch of sophistication and luxury to any outfit or makeup look.

3. Bold and Vibrant Hues

Designers and fashion houses are expected to embrace bold and vibrant colors in their collections. Shades like electric blue, fiery red, and sunny yellow will dominate the runway and bring a sense of energy and excitement to the fashion scene.

Color Trends in Interior Design

Color trends in interior design can transform living spaces and create specific atmospheres. Here are some of the anticipated color trends for 2018:

1. Dark and Moody Tones

Dark and moody tones, such as deep blues, rich greens, and velvety purples, are predicted to be popular choices for interior design in 2018. These colors create a sense of intimacy and luxury, making any space feel cozy and inviting.

2. Pastels

Pastel colors, particularly soft blues, blush pinks, and mint greens, will continue to be favored for creating a calming and soothing atmosphere. They add a touch of delicacy and elegance to any room.

3. Neutrals with Pops of Color

Neutral color palettes, such as shades of gray and beige, remain timeless choices for interior design. However, 2018 will see a trend of adding pops of vibrant colors, like mustard yellow or emerald green, to create focal points and visual interest.

The Impact of Color Trends on Marketing

Color plays a crucial role in marketing, as it can significantly impact consumer behavior and brand perception. By utilizing the right colors, businesses can create a strong emotional connection with their target audience and influence their purchasing decisions. Here are some insights into the impact of color in marketing:

1. Branding

The colors used in a brand’s logo and overall branding can shape how consumers perceive the brand’s personality and values. For example, blue is often associated with reliability and trustworthiness, making it a popular choice for financial institutions.

2. Call-to-Action Buttons

The color of a call-to-action button on a website or in an advertisement can significantly impact click-through rates. Red and orange are commonly used to create a sense of urgency and encourage immediate action, while green is associated with positivity and can be used to promote a sense of security.

3. Packaging

The colors used in product packaging can evoke certain emotions and influence purchasing decisions. For example, bright and bold colors are often used for children’s products to grab their attention, while earthy and natural tones are favored for eco-friendly products.


As we look ahead to 2018, the world of color is set to take us on an exciting journey. From Pantone’s Ultra Violet to the various palettes predicted by color forecasting agencies, the upcoming year promises a mix of vibrant, calming, and unconventional hues. Whether it’s in fashion, interior design, or marketing, color trends will continue to shape our visual experiences and influence our emotions and behaviors. By staying informed about these trends and understanding the psychology of color, individuals and businesses can make informed decisions to create visually appealing and impactful designs.

FAQs After The Conclusion

1. How can I incorporate the color Ultra Violet in my daily life?

To incorporate Ultra Violet into your daily life, consider adding pops of this vibrant color through accessories like scarves, handbags, or statement jewelry. You can also experiment with Ultra Violet in your home by incorporating it into accent walls, throw pillows, or artwork.

2. Are there any color trends specific to the automotive industry in 2018?

While there are no definitive color trends specific to the automotive industry in 2018, there is a growing interest in unique and bold colors like electric blue or metallic finishes. Car manufacturers are increasingly offering a wider range of color options to cater to individual preferences.

3. What are some color combinations that work well together?

Some color combinations that work well together include:

  • Blue and yellow
  • Gray and blush pink
  • Green and gold
  • Purple and teal
  • Red and white

These combinations create a visually appealing and harmonious balance of colors.

4. How can I use color trends to enhance my marketing strategies?

To enhance your marketing strategies using color trends, consider the following:

  • Stay updated on the latest color trends and incorporate them into your branding materials, website design, and social media visuals.
  • Understand the psychology of colors and use them strategically to evoke desired emotions and behaviors in your target audience.
  • Conduct A/B testing with different color combinations in your marketing materials to see which ones resonate best with your audience and lead to higher engagement or conversions.

5. Is it necessary to follow color trends or can I create my own?

While following color trends can be beneficial in certain industries, it is not necessary to strictly adhere to them. Creating your own color palette can help differentiate your brand and make it stand out. However, it is important to consider the preferences and perceptions of your target audience to ensure that your chosen colors resonate with them.


As we enter 2018, the color trends are set to bring a mix of vibrant, calming, and unconventional hues across various industries. Pantone’s Color of the Year, Ultra Violet, reflects a desire for creativity and innovation. Color forecasting agencies like WGSN, Behr, and Sherwin-Williams have identified palettes ranging from empowering and natural to luxurious and minimalistic. Understanding the psychology of color can help businesses leverage the impact of colors in branding, marketing, and design. In the fashion and beauty industries, millennial pink and metallics continue to dominate, while bold and vibrant hues make a statement. In interior design, dark and moody tones, pastels, and neutrals with pops of color are expected to be popular choices. Color trends play a crucial role in marketing, influencing consumer behavior and brand perception. By incorporating the right colors, businesses can create strong emotional connections with their audience. Staying informed about color trends and their psychological effects empowers individuals and businesses to make informed decisions that create visually appealing and impactful designs.

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