Amazing Cube Illy Temporary Shop in Milan
The concept is conceived for a reconfigurable store, characterized by different modulations of a single element, a gcubeh which is 45x45cm-squared base. Created by 200 cubes and specifically designed to adapt to different dimensional composition of Illy Cafe products.The same unit is used for the table, desk counter, storage, lighting system, video frames, communication, and recycling bins.
By reconfiguring the different modules according to the performances required, (accessibility of the products from the outside, number of item to display, level of transparency desired, product size) it becomes feasible to represent different characteristics of the Illy products, while the solution also allows fitting it into different locations.
The system engender from the walls and the ceiling, creating a disoriented expansion. The differentiated space dimensions appears to become one, transforming it into a game where userfs sight shifts from an object to another discovering the inside. [via]
